This new marketing strategy launched by Ibex Media has been optimized to help all types of dental professionals, including family dentists, prosthodontists, and orthodontists, using a unique online content marketing program and hyper-local targeting.
More information about optimizations for dental professionals, the new content marketing strategy, and Ibex Media can be found at http://ibexmedia.ca/
While traditional marketing options primarily rely on advertisements, this new strategy uses a variety of multimedia formats to ensure that content is available for any potential client, regardless of their preferred information format. This strategy also provides the option to use a “soft-sell” approach that seeks to inform potential customers about their options, without directly marketing any products or services.
Though it is possible for businesses to purchase space at the top of the search results, these spaces typically include “sponsored link” or “ad” banners, which have been shown to reduce the click-through rates of potential customers. Using this new strategy, clients have the potential to rank highly in the search results for a wide range of industry-specific keywords, without ever having a “sponsored link” or “ad” banner next to their content.
To accomplish this, Ibex Media has combined several strategies, including a “low-hanging fruit” approach that helps smaller brands rank for even the most competitive keywords. This technique works by concentrating first on the least-competitive industry keywords, and then building to the most competitive as the company gains “Domain Authority” with the search engines.
“Domain Authority” is a measure used by search engine algorithms to determine how interesting, trustworthy, and relevant a given website is. With this strategy, Ibex Media helps brands to grow their domain authority by generating consistent, high-quality content, which can help to lead traffic back to their main websites.
No clients will ever be asked to generate their own content, though they will be able to review each piece before it goes live online. Unlike traditional options, however, this content will never expire, and may still be online helping to bring in new customers for years to come.
While this technique has been shown to be effective in a wide variety of industries, the program from Ibex Media is optimized solely for dentists and dental professionals, looking to expand their client base.
More information about Ibex Media, content marketing, and the full range of content types available, can be found at http://ibexmedia.ca/
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